In July of 2016, Kenra Professional launched Kenra Curl. It offered a range of six products targeted to clients with differing types of curly hair. I designed the brand identity for Curl and began work on the product renders and key visual to set the tone. Once the look and messaging were approved, I designed and produced the bottle art for all six products, final key visual, curl kits, and store merchandising used across salons and stores nationwide. Stylists attended webinars, social media influencers blogged about the products, and customers flocked to their stores to try it out.