Bingham McHale wanted a brochure that would work as a capabilities piece but have the ability to be customized so they could tailor it for potential clients. I produced a brochure that was bound by a rubber band so they could print and insert pages or remove pages to fit their needs. I designed the layout, engineered the diecut, sourced vendors, directed a photo shoot, and attended the press check. In the end, the client received a nice show-piece with a unique binding that stood out from the crowd.